Clients

We specialize in Commerce, Retail, Health, Real Estate, Financial Services, and emerging sectors—delivering impactful experiences that forge novel revenue streams and drive social transformation. Our passion is to illuminate possibilities at the intersection of strategy and creativity, technology and humanity, ambition and execution.

We thrive at the intersection of disciplines, where conventional boundaries dissolve and new possibilities emerge. By working collaboratively across practices, we uncover innovative ideas that others miss—ideas born from the creative collision of diverse perspectives and expertise.

Our integrated approach enables us to design and deliver cohesive brand operating systems that harness the full potential of key technologies, platforms, and new ventures. We don't just solve today's challenges; we help you identify and seize tomorrow's opportunities.

We say we're gardeners of the future—planting today what others will marvel at tomorrow. So bring us your wildest challenges, your most tangled problems, your boldest aspirations. We'll bring the wonder, the wisdom, and the cosmic compass to explore the vast universe of possibilities together.

Design Services

Product & Experiences

The most effective product initiatives integrate specialized design expertise seamlessly with existing processes, respecting established workflows while bringing fresh perspective. This balanced approach focuses on both immediate business goals and building enduring user relationships. Creating products that not only work functionally but truly resonate emotionally presents a nuanced challenge. Whether launching something new or evolving current offerings, standing out in crowded markets requires experiences that connect on multiple levels with the people who matter most to your success.

Research & Discovery

Events & Exchanges

North Star Mapping

User Experience Design

Visual Design & Systems

Engineering & Development

Brand & Storytelling

Strong brands create meaningful connections that transcend transactions, becoming valuable assets that appreciate over time rather than depreciate like other business investments. A thoughtfully developed brand system gives your team the tools to move confidently while maintaining the consistency that builds recognition and trust. In today's complex marketplace, brands must balance clarity with adaptability—establishing distinctive identities while flexing across evolving platforms and audiences. Whether you're launching something new or revitalizing an established presence, a strategic brand approach transforms how you're perceived, experienced, and valued.

Positioning & Strategy

Foundation & Expression

Brand Identity & Kit

Brand Systems & Templates

Focus Groups & Sentiment

Marketing Support & Integration

  • We create connections and culture through new opportunities, experiments, marketing optimization, and partnerships that integrate design, technology, and media. Our approach delivers impactful content that resonates with audiences and drives measurable business outcomes.

    Omnichannel Marketing Strategy

    We define your audience, how, where, and when to reach them, and measure success across channels. Our data-informed approach ensures your message reaches the right people at the right time through the most effective touchpoints.

    Social & Influencer Activation

    We embed brands in culture and conversations through strategic social and influencer engagement across platforms. Our network and methodology create authentic connections that amplify your message and build community around your brand.

    Campaign Design Systems

    We establish cohesive visual and messaging frameworks for brand communications. These systems ensure consistency while allowing flexibility to adapt across channels, creating recognizable and impactful campaign experiences.

    Global Content Production

    We deliver content at scale through a global network of best-in-class creators and technology. Our production capabilities span regions and formats, enabling efficient creation of localized content that maintains brand integrity.

    Integrated Campaigns & Platform Development

    We craft compelling brand stories that resonate across platforms and cultures to drive business results. Our integrated approach ensures seamless experiences that build momentum and engagement throughout the customer journey.

    Custom Research & Creative Optimization

    We use data-driven insights to refine and maximize creative impact across channels. Our testing and optimization methodologies continuously improve performance, ensuring your content investments deliver optimal returns.

    AI Content Studio

    We create dynamic, personalized content through expert model selection, content automation, and overall creative direction.

  • We transform one-time buyers into lifelong advocates with meaningful customer experiences that build trust, inspire loyalty, and support growth. Our approach breaks down silos to create cohesive journeys that drive lasting engagement.

    CRM Strategy & Execution

    We define when, why, and how you communicate across owned channels to maximize engagement. Our data-driven frameworks ensure every touchpoint delivers value while strengthening customer relationships.

    Customer Journey Mapping

    We design connected, seamless, and consistent customer experiences across platforms. Our comprehensive mapping identifies critical moments and opportunities to exceed expectations throughout the customer lifecycle.

    Customer Segmentation & Insights

    We identify and serve the unique needs of different customer segments. Our analytical approach uncovers actionable insights that enable precise targeting and messaging resonance across diverse audience groups.

    Customer Engagement Programs

    We create personalized campaigns that drive continuous interaction and increase customer lifetime value. Our engagement strategies foster meaningful connections that transform transactions into long-term relationships.

    Loyalty Strategy & Programs

    We create and optimize programs to drive retention and engagement through tailored rewards, personalized experiences, and value-add interactions. Our approach balances customer value with business objectives for sustainable loyalty solutions.

    Personalization

    We leverage customer data and AI-powered technology to deliver hyper-relevant, real-time experiences that increase conversion and loyalty. Our personalization capabilities create meaningful interactions that recognize individual preferences and needs.

    Design Systems for CRM

    We build scalable frameworks, templates, and guidelines (visual, voice, motion) for consistent messages and experiences. These systems empower teams to efficiently create on-brand communications across all customer touchpoints.

    Lifecycle Marketing

    We craft personalized marketing strategies that nurture leads, convert prospects, and retain customers. Our lifecycle approach ensures the right message reaches customers at each stage of their journey, from awareness to advocacy.

  • We enhance sales effectiveness and customer support through human-centered design that surfaces innovation, improves usability, and strengthens client relationships. Our approach transforms sales interactions into strategic opportunities that drive both revenue and product advancement.

    Sales Innovation Pipeline

    We establish frameworks that help sales teams capture, document, and channel market insights back to product teams. This creates a continuous feedback loop that aligns product development with real customer needs and market demands.

    Client Discovery Frameworks

    We develop structured discovery methodologies for national account executives to uncover deeper client needs and challenges. Our approach transforms standard sales conversations into strategic explorations that unlock larger opportunities.

    Internal Tool Optimization

    We redesign internal sales and support systems to improve usability, efficiency, and adoption. Our human-centered approach reduces friction in daily workflows, allowing teams to focus on value-creating activities rather than administrative tasks.

    Customer Support Experience

    We enhance support interactions through intuitive interfaces, communication frameworks, and knowledge management systems. This ensures consistent, high-quality assistance that builds trust and loyalty.

    Sales Enablement Systems

    We create comprehensive resources, training programs, and tools that equip sales teams with the knowledge and materials needed to effectively communicate your value proposition and solutions.

    Cross-Functional Collaboration Design

    We implement processes and platforms that bridge the gap between sales, support, product, and design teams. This collaboration accelerates innovation and ensures all customer-facing functions deliver consistent experiences.

    Opportunity Visualization

    We develop visual frameworks and interactive tools that help sales teams illustrate complex solutions and demonstrate value to potential clients, making abstract concepts tangible and compelling.

News

Featured
The Brand Journey Compass

In our work with clients across industries, we've discovered that even the most experienced leaders sometimes struggle to identify exactly what brand services they need. Rather than presenting a catalog of services and asking you to figure out which fits, we believe in starting with where you are in your journey. Your current challenges and goals should determine the brand support you receive.

The Product Journey Compass

In our work with clients across industries, we've discovered that even the most experienced product leaders sometimes struggle to identify exactly what design services they need. Rather than presenting a catalog of services and asking you to figure out which fits, we believe in starting with where you are in your journey. Your current challenges and goals should determine the design support you receive.

Press

Featured
Bold Journey Magazine: Meet Shagane (Shagoh) Barsegian

The Bold Journey Magazine illuminates life's shared challenges through authentic conversations that transform how we navigate our personal journeys. In their featured story, Shagane (Shagoh) Barsegian shares her unexpected path to self-confidence through surrender, mythology, and ancient wisdom traditions. As a former VP of Design and founder of Venus Vale, she offers thoughtful insights on bridging corporate environments with soul-centered approaches while nurturing the Folk Lounge art collective—a space where embroidery becomes medicine and reconnection with nature happens in cross-generational circles.

Design Rebels: Crafting Careers Beyond The Rulebook

When Josh McWhorter, who hosts a Talks With J podcast spotlighting professionals across Los Angeles, invited me to share my story, I knew this was a special interview. It was an opportunity to break down the many aspects of design for a broad audience. Drawing from my experience as the founder of Venus Veil and my decade-long journey as VP of Design at Zonda Home, what emerged was a masterclass in breaking rules, empowering designers, and creating space for creativity that doesn't fit into neat little boxes. Take a glance at the highlights below, click the link to listen to the full video.