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The Brand Journey Compass
clients Shagane Barsegian clients Shagane Barsegian

The Brand Journey Compass

In our work with clients across industries, we've discovered that even the most experienced leaders sometimes struggle to identify exactly what brand services they need. Rather than presenting a catalog of services and asking you to figure out which fits, we believe in starting with where you are in your journey. Your current challenges and goals should determine the brand support you receive.

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The Product Journey Compass
clients Shagane Barsegian clients Shagane Barsegian

The Product Journey Compass

In our work with clients across industries, we've discovered that even the most experienced product leaders sometimes struggle to identify exactly what design services they need. Rather than presenting a catalog of services and asking you to figure out which fits, we believe in starting with where you are in your journey. Your current challenges and goals should determine the design support you receive.

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Bold Journey Magazine: Meet Shagane (Shagoh) Barsegian
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Bold Journey Magazine: Meet Shagane (Shagoh) Barsegian

The Bold Journey Magazine illuminates life's shared challenges through authentic conversations that transform how we navigate our personal journeys. In their featured story, Shagane (Shagoh) Barsegian shares her unexpected path to self-confidence through surrender, mythology, and ancient wisdom traditions. As a former VP of Design and founder of Venus Vale, she offers thoughtful insights on bridging corporate environments with soul-centered approaches while nurturing the Folk Lounge art collective—a space where embroidery becomes medicine and reconnection with nature happens in cross-generational circles.

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Craft Foundations: Building From Solid Ground
creatives Shagane Barsegian creatives Shagane Barsegian

Craft Foundations: Building From Solid Ground

In our recent Early Career Design Party, we explored crucial challenges facing designers in their first 1-5 years: establishing intentional learning priorities, navigating certification decisions, overcoming portfolio NDA constraints, and evolving beyond production-focused roles. Designers shared candid insights about building sustainable foundations while avoiding burnout. RSVP on Read below how today's early career designers are creating focused growth paths that align with their authentic strengths.

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Design Elevation: From Adaptability to Authenticity
creatives Shagane Barsegian creatives Shagane Barsegian

Design Elevation: From Adaptability to Authenticity

In our recent Mid-Career Design Party, we explored crucial challenges facing designers with 5-10 years of experience in 2025: balancing your authenticity with the market, overcoming impostor syndrome, establishing healthy work boundaries, and discovering secondary networks. Designers shared candid insights about reconnecting with what feels true and good while building sustainable careers. RSVP on ADP List for next month’s free event. Read below, how today's design peers are creating paths aligned with their true strengths and values.

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The Leadership Canvas: Sustainable Practices For Design Leaders
creatives Shagane Barsegian creatives Shagane Barsegian

The Leadership Canvas: Sustainable Practices For Design Leaders

In our recent Management Design Party, we explored crucial challenges facing design leaders in 2025: building positive team cultures during organizational change, finding purpose beyond promotion, navigating career transitions, and balancing AI adoption with team wellbeing. Leaders shared candid insights about maintaining resilience while driving innovation. RSVP on ADP List for next month’s free event. Read below, how today's design peers are creating sustainable, human-centered leadership practices.

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Design Rebels: Crafting Careers Beyond The Rulebook
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Design Rebels: Crafting Careers Beyond The Rulebook

When Josh McWhorter, who hosts a Talks With J podcast spotlighting professionals across Los Angeles, invited me to share my story, I knew this was a special interview. It was an opportunity to break down the many aspects of design for a broad audience. Drawing from my experience as the founder of Venus Veil and my decade-long journey as VP of Design at Zonda Home, what emerged was a masterclass in breaking rules, empowering designers, and creating space for creativity that doesn't fit into neat little boxes. Take a glance at the highlights below, click the link to listen to the full video.

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